There are many different areas of web design. Some of the areas are search engine optimisation, interface design, user experience design, and standardised code and propriety software. Web design partly overlaps web engineering in the broader scope of web development. The design of your website is very important as it can affect a consumer’s decision, as 83% of consumers visit a company or services website before they make a purchase. Usually website designers will work in teams to cover the different part of the process, although some like to work alone and cover all of the areas themselves. Web designers are expected to have an awareness of usability and if their role involves creating mark up, then they are expected to be up to date with all of the guidelines. Most browsers recognise a specific number of safe fonts which designers usually use to avoid any complications. The option of whether or not to use motion graphics all depends on the target audience for the website. Marketing and design on a website may identify what works and is liked by the target audience; the target group could be a specific age group, gender or culture. User understanding of the content of the website depends on their understanding of the way the website works. This is to do with the layout, are there clear instructions or labels on the website. Also there is the interactive design of the site, although with this there is the risk that advanced interactivity might not be compatible with old browsers and hardware configurations. Two outstanding businesses who can help with this would be Illustrate and Pixel People.

Illustrate are a fantastic wordpress agency who create valuable and professional websites, and they have been for the past six years. Word press is the chosen tool for building a valuable website; they offer dedicated support and security to protect your business. All of their work is fast, performs well and becomes a great way for your customers to interact with you. Pixel People offer a range of web and graphic design services. They offer the choice of bespoke design this means custom design without any templates. They also offer full support this means that they set up everything for you and they are built to the latest standards. They will start by developing a clear understanding of your goals and objectives for your project. They work close with their customers to find your target audience and carefully design your website. They then pass this onto their development team. Graphic design services that they offer include logo, poster and leaflet design, whilst their e-commerce web design services include competitive pricing and high end professional design.